Product: Wikinomics: How Mass Collaboration Changes Everything

The theme of this book is simple enough to understand and clearly stated at the beginning of the book: More minds and new technologies are allowing more people to share information and ideas, collaborate and innovate in ways the world has never seen, all of which will lead to more rapid and innovate change in the way we live our lives and interact with each other. The remainder of the book is merely examples of how this has happened and how the authors believe that the open sourcing of everything will continue to grow. The book was published in 2006 and while Facebook, flickr, Wikipedia and Linux, among other sites, were up and running and using mass collaboration and user-created content to gain popularity across the web, many more sites have become more popular in the past two years (YouTube or Twitter, for example). The trend will continue to grow. Companies large or small expecting to do well in the next decade will be left behind in the business world if they fight mass collaboration and the opening and transparency of their proprietary information to both their employees and their competitors. In short, resistance is futile. Mass collaboration is the future and the world can benefit immensely because of it. Let’s hope we all do.
Rating: 5
1400104157
Count: 12